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Advertising Information

  • WLBK is DeKalb County's News / Talk / Information Station, bringing local information to loyal listeners since 1947.
  • The average WLBK listener is aged 35 and older, married, a homeowner with full time white-collar occupation and an average household income of approximately 50k annually. Our largest group of listeners is aged 45-60, the Baby Boomers.
  • As a news/talk station, WLBK listeners listen to the radio for longer periods of time than on other types of radio stations; averaging 10.5 hours per week.
  • WLBK reaches an audience volume in DeKalb County comparable to that of any other station including Chicago stations, and at a smaller advertising rate.
  • In the past few years, WLBK's News/Talk/Information audience has grown considerably, while the average newspaper circulation has gone down.
  • WLBK airs nationally syndicated programs such as The Dave Ramsey Show personal finance program, and AGRI Talk, to mention a few
  • WLBK is the local source for High School sports and Chicago Bulls games. WLBK is the flagship station for the Northern Illinois University Huskies.
  • WLBK is dedicated to the local community. Local News, Local Weather, Local Interviews, Local Community information.


For Advertising Information, Contact:
David Marquis
david.marquis@nelsonmultimedia.com




Our office number is 815-748-1000
Our Fax number is 815-787-9300
Our WLBK studio number is 815-748-1360


Mailing Address:

WLBK / WSQR
2410 Sycamore Rd. Suite C
DeKalb, IL 60115