Advertising Information

ADVERTISING INFORMATION

WLBK is DeKalb County’s News / Talk / Information Station, bringing local information to loyal listeners since 1947.
The average WLBK listener is aged 35 and older, married, a homeowner with full time white-collar occupation and an average household income of approximately 50k annually. Our largest group of listeners is aged 45-60, the Baby Boomers.
As a news/talk station, WLBK listeners listen to the radio for longer periods of time than on other types of radio stations; averaging 10.5 hours per week.
WLBK reaches an audience volume in DeKalb County comparable to that of any other station including Chicago stations, and at a smaller advertising rate.
In the past few years, WLBK’s News/Talk/Information audience has grown considerably, while the average newspaper circulation has gone down.
WLBK airs nationally syndicated programs such as The Dave Ramsey Show personal finance program, and AGRI Talk, to mention a few
WLBK is the local source for High School sports and Chicago Bulls games. WLBK is the flagship station for the Northern Illinois University Huskies.
WLBK is dedicated to the local community. Local News, Local Weather, Local Interviews, Local Community information.